Developing a Communication Strategy to Address Priorities and Needs

Assess current communications activities across A&S/A&S&E.

Conduct a formal audit to systematically catalog the range of communications currently undertaken by departments/offices and assess their scope; cost in terms of actual dollars and staff time; effectiveness; and overall editorial, graphic design and production quality.

Continue to develop a roadmap for A&S&E's ongoing need to support integrated marketing for academic departments and administrative office websites including and perhaps focused on web or mobile applications and other electronic media.

Explore innovative solutions and decide on a two- to three-year implementation plan to improve support for websites.

Continue to execute a social media presence.

Develop a strategy for increasing external visibility and investigate options of additional outreach in support of GSAS recruitment.

Revisit recommendations from the GSAS study and integrate them, insofar as possible, into the renewed vision for GSAS programs and recruitment.

Clarify where and how A&S offices and departments receive technical support and how those supports interact with and are differentiated from marketing communications teams.

As a result of the merger of UIT and ITS, there may be an opportunity for greater collaboration, clarity of roles, and improved processes in the way technical services are provided to the school.

Roll out templates to A&S/GSAS departments and programs for their online or print newsletters and assist in their implementations.

Provide A&S Style Guide to support these efforts and provide copyediting assistance, as possible.